The automotive industry is more fast-paced and complex than ever. Several mega-trends are impacting the automotive industry: driver support, automated driving & connectivity, the new mobility and electrification.
Veoneer’s core strategy is to deliver innovative solutions that car manufacturers and drivers can trust. As technology companies step into the automotive industry, Veoneer’s long industry experience and heritage of creating proven solutions that save lives in real-life traffic situations is becoming increasingly important. People trust their lives with our solutions – and innovation, reliability and quality will create trust in mobility.
Our strategic pillars are flawless delivery, customer-centric collaboration and human-centric innovation. These core pillars have been part of Veoneer’s DNA from the start, and through relentless execution, will make Veoneer’s strategy a reality.
Flawless Delivery
Veoneer continues to build on its world-leading track record of delivering high quality products to car manufacturers globally. In 2018, Veoneer made strong improvements expanding zero defect performance in its operations and made excellent progress in preventing quality defects from impacting its customers. “2018 has been a year of great progress in our quality results. Flawless delivery is a core pillar of the Veoneer culture and our teams are proud to build on our great quality heritage,” says Steve Brohm, VP Quality.
Customer-Centric Collaboration
Close cooperation with innovative car manufacturers is key to staying on top of the market in terms of functionality and performance. Veoneer works closely with certain car manufacturers to codevelop new generations of products that allow these customers to be first to market and also ensure that Veoneer has a better view of the application from the car manufacturer’s perspective.
“We find that customers really appreciate being able to have innovation in a transparent way that is tailored to their specific needs. We are constantly collaborating with our customers across our entire product range and working together in an open way. This is a major contributor to our very strong order intake,” says Art Blanchford, EVP North America, China & Korea.
Human-Centric Innovation
We believe that a human-centric approach to innovation is key to innovate systems and tools that will reduce the number of traffic incidents and accidents. Our research vehicle LIV is a platform intended to enable the study and design of trust and collaboration between the driver, the vehicle and the surroundings.
As advanced driving assistance technologies and automated driving technologies are becoming more available, it is becoming increasingly vital that drivers and passengers trust that these automated systems make the right decision. Lack of trust is already a major roadblock for adoption of current available vehicle technology. Many drivers disable vehicle automation, such as lane keep assistance or adaptive cruise control, citing their belief that the functions are unreliable, provide feedback at the wrong times, or are simply annoying.
With the implementation of more advanced systems, cars and drivers are expected to collaborate when driving. For true collaboration, the systems must not only know what is going on outside the vehicle and in the cabin, they must also have the capacity to discern and respond to different driver skill levels and emotions - and the give-and-take must result in collaboration improving over time. A human-centric approach to innovation will help us innovate the trust needed for future mobility solutions.
